George at Asda

Barefoot brand from United Kingdom.

George is Asda's own clothing and footwear brand, and I'm listing one of its barefoot style school shoes here: a black leather strap fasten shoe for children. Asda describes it as having barefoot technology, a wide toe area and flexible soles, plus a touch fastening strap and padded collar. There is also a barefoot design Mary Jane school shoe for girls on their site.

Specialities: mainstream brand, kids, school shoes, leather

George at Asda website

How George at Asda fits

mixed toe box

I'd call this a budget try-before-you-commit option rather than a true barefoot last. The canvas pump gets a thumbs up for toe room, but one reviewer found tapered toes on some toddler shoes, so try pairs on in store and check the shape model by model.

The George at Asda range